产品开发 and 市场营销 Minor

产品开发 and 市场营销 Minor

The minor in product development and marketing is for students interested in exploring concepts and tools associated with the design and marketing of new products.

通过课程, you will learn about marketing new products, including clear message development, appropriate distribution channel identification, customer acquisition and engagement, 客户co-innovation and social media and analytics use to manage messaging.

产品开发 and 市场营销 Core I

Students are required to complete the following courses:

市场营销

  • MK/PY321 Consumer Behavior
  • MK332 市场营销 研究
  • MK436 Creativity, Innovation, New 产品开发

产品开发 & 市场营销 Minor 课程

市场营销组合

Students must complete a 0-credit new product development and marketing portfolio to maintain a repository of work from the minor classes related to work during their time at Clarkson.

  • MK419 New 产品开发 and 市场营销组合 (0 credit)

产品开发 and 市场营销 Core II

Students must complete one of the following courses:

  • SB236 Introduction to Customer-Focused Design
  • COMM229 Principles of User Experience Design

Students must complete two of the following courses:

  • COMM100/DA100 2-D Digital Design
  • COMM210 Theory of Rhetoric for Business, Science and Engineering
  • COMM219 Introduction to Social Media
  • EC370 经济学 of Innovation
  • COMM345 Information Design

This minor is for students interested in exploring concepts and tools associated with the design and marketing of new products. Courses support four dimensions of product development: a) new product planning - plan and develop the entire lifecycle of a product, b) understanding the social and environmental impact of 技术 solutions, c) establishing functional, 技术, and aesthetic components of product design, and d) generating virtual and physical prototypes.

Coursework in this minor also supports learning about marketing new products, including crafting a clear message, identifying appropriate distribution channels, customer acquisition and engagement, 客户co-innovation, and using social media and analytics to manage messaging.  This minor requires that students complete 21 credit hours (seven courses), maintain a 2.0 average in minor courses and satisfy the requirements indicated below. Five required (15 credits) courses include:  

  • Either SB236 Introduction to Customer-Focused Design
  • or COMM229 Principles of User Experience
  • or SB322 Designing and Leading Innovative Ventures Design   
    加:
  • MK320 Principles of 市场营销
  • MK/PY321 Consumer Behavior (Prereq: MK320) (fall only)
  • MK332 市场营销 研究 (Prereq: MK320 and MA/STAT282 or MA/STAT383) (spring only)
  • MK436 Creativity, Innovation & New 产品开发 (Prereq: MK320) (fall only)  

Two courses (6 credits) from the following choices:  

  • COMM100/DA100 2D Digital Design
  • COMM210 Theory of Rhetoric for Business, Science, and Engineering
  • COMM219 Introduction to Social Media
  • COMM314 Placemaking, 市场营销 and Promotion
  • COMM345 Information Design (COMM 229)
  • 设计思维
  • COMM375产品设计
  • COMM448 Portraying Innovation through the Lens
  • COMM449 Narrating Innovation
  • COMM450 Leading Innovation
  • SB/EM356 Invention Development & 保护  

Required: MK 419: New 产品开发 and 市场营销组合 (0 credits)

  • *MK 419 - New 产品开发 and 市场营销组合 (0-credit, Pass/Fail)

*This Portfolio is the mechanism by which students enrolled in the New 产品开发 and 市场营销 Minor maintain a repository of their work within the minor and in related areas of study and work during their time at Clarkson. This portfolio should include at least evidence from four (4) new product development and/or marketing projects that were completed by the student during their Clarkson experience. The portfolio can by multimedia and include both coursework and work from extracurricular activities, entrepreneurial initiatives, or Internship/co-op work experiences.     

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Reh商学院
电子邮件: rehbusiness@verbanecphotography.com
电话: 315-268-6613

Interested in learning more about marketing at Clarkson? Contact the Reh商学院 today with your questions.